Google Ads
Oct 3 β Nov 2, 202676Search ad clicks
667Impressions
11.39%Click-through rate
US$33.66Ad spend
0 conversions recorded. Clicks cannot be treated as enquiries or sales.
Back to workCLIENT PROJECT / DIGITAL MARKETING
CASE STUDY / DIGITAL MARKETING
MIKADO
Mikado Ladies Textiles
Strengthening the digital presence of a ladiesβ textile store in Doha through local search, WhatsApp and digital advertising.
DOHA, QATAR Β· CLIENT PROJECT
The brief
Help shoppers discover the store, browse fabrics and contact the business, while organising advertising and customer-facing channels.
The direction
Audit and optimise the Google Business Profile, organise a bilingual WhatsApp product catalog, convert a manual contact list into importable Google Contacts data, support a review-collection workflow, and configure campaigns across Google, Meta and Snapchat.
03 / CAMPAIGN PERFORMANCE
Digital work, measured clearly.
A snapshot of campaign results from platform reports supplied for the project. Each platform is measured against its own objective: clicks, messaging conversations and video views are not interchangeable.
Meta Ads
Oct 25 β Nov 2, 202650Reported messaging conversations
6,065Impressions
QAR 257.49Ad spend
QAR 5.15Cost per reported conversation
38 and 12 conversations reported across two campaigns; these do not establish unique customers or sales.
Snapchat Ads
Uploaded campaign export6,593Paid impressions
3,1282-second video views
US$24.99Ad spend
0Reported clicks
The exact reporting period was not clear in the export. Impressions and video views are not sales.
Source: project-provided Google Ads, Meta Ads and Snapchat Ads exports. Reporting periods differ and these metrics do not demonstrate revenue growth or return on ad spend.
04 / LOCAL DIGITAL PRESENCE
From local discovery to a direct conversation.
The project went beyond advertising: we also worked on how shoppers find the business, browse fabrics and get in touch.
Google Business Profile
Business profile audit, information improvements and review-collection support to make the store easier to discover and contact.
At the time of the supplied screenshot: 5.0 rating across 4 reviews. This is not evidence of a ranking increase.
WhatsApp Business Catalog
Organised products into a browsable WhatsApp catalog, making it simpler to share fabric options and continue customer enquiries.
Catalog setup and enquiry workflow; no unsupported sales claims.
GOOGLE BUSINESS PROFILE / PERIOD COMPARISON
Aug 9 β Sep 18 vs Sep 19 β Oct 30, 2026
More activity across two consecutive periods.
Profile views
222508
+129%Google Maps views
155341
+120%Direction requests
125171
+37%Call button interactions
3443
+26%Source: two project-provided Google Business Profile exports. The earlier period covers 41 days and the later period 42 days. These are observed changes, not proof that optimisation alone caused growth, improved rankings, store visits or sales.
CUSTOMER CONTACT ORGANISATION
Making existing contact records easier to use.
Transcribed a manually maintained contact list into a structured spreadsheet, prepared a CSV and imported it into Google Contacts. No private customer records are shown.
01 / What the concept demonstrates
- βBrowsable WhatsApp product catalog
- βGoogle Business Profile and review workflow
- βGoogle, Meta and Snapchat ad campaigns
02 / The visual system
- Manual contact-list conversion to CSV and Google Contacts
- Product photography and catalog content structure
- Campaign setup and reporting review
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